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Online store: Where do I start?
The year 2020 will be remembered for many things, most of them negative. But it will also be remembered, in the business world, as the year of the online store. Until that moment, many companies had already been investing heavily in eCommerce; however, the pandemic made an online store the only way for many of…
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Set eCommerce KPIs to Drive Your Online Store to Success
When starting an online store project, it’s essential to define objectives. But how do we know if we’re on track to achieve them? Exactly—by measuring. Establishing eCommerce KPIs is one of the most important decisions for the success of such a project. Let’s see how to approach this task… Key eCommerce Metrics to Consider Most…
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Bad Decisions: Why Do We Choose Wrong?
Making the right decision is as difficult as it is essential to move forward effectively. A poor decision in a company, at a specific moment and within a few hours, can undo days of work. Bad decisions made by top management have even led to the downfall of leading companies that once seemed unbeatable. That’s…
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How to Connect with a Remote Team
Working within a remote team is becoming increasingly common. In this hybrid work scenario, many companies are just starting down this path… and learning as they go. There are many factors to consider to make a hybrid or fully remote work environment successful—just as many as there are challenges. But perhaps the most complex is…
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Business Intelligence: Honey, I’ve Split the Universe
The interpretation of multiple worlds (MWI) of reality… In layman’s terms, the idea initially proposed by Hugh Everett* in 1957 states that every possible outcome of any event exists in its own “history” or “world.” In other words, each time an event occurs, the universe splits. Certainly, it’s a controversial theory that divides physicists—some consider…
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Reducing Costs While Increasing Profits
Businesses need clients to invoice and collect from: that is the first step to achieving maximum profitability. It’s the main ingredient in the recipe for success and the minimum guarantee of survival. But while this is the fundamental issue, it’s not the only factor needed for growth: there are other relevant aspects that drive competitiveness,…
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Why Promote ICT in SMEs?
At this point, when technology is no longer just a support tool but, in many aspects, a crucial part of our daily lives—are there still people who think it’s unnecessary to promote ICT in small and medium-sized enterprises (SMEs)? Information and communication technologies, given their importance, are embedded in the strategies of leading companies at…
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The Importance of Finance in Business Innovation
The role of finance is undergoing a major shift. As companies focus on growth and competitiveness in an increasingly complex environment, financial leaders face the challenge of delivering greater value without neglecting their traditional functions. Microsoft’s Economic Guardians of the Future report concludes that finance teams are evolving and increasingly need to find a balance…
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Alternatives for Online Sales in Your Business
Online sales refer to all types of commercial transactions carried out over the internet. While the term is generally used to describe the sale of products through an online store, there are actually many alternatives when it comes to building your eCommerce strategy. There are different types of eCommerce, depending on the analysis criteria we…
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What is the Cloud?
For some time now, “the cloud” has been a trending topic—but what really is the cloud? A large number of companies already consider cloud computing in their strategies, while many others still have serious doubts about it due to a lack of understanding. What is the Cloud? When we talk about “the cloud,” we are…
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