At this point, when technology is no longer just a support tool but, in many aspects, a crucial part of our daily lives—are there still people who think it’s unnecessary to promote ICT in small and medium-sized enterprises (SMEs)?

Information and communication technologies, given their importance, are embedded in the strategies of leading companies at every level—and SMEs cannot be left behind. Fundamentally for two reasons:

• Customers demand new ways of doing things. More autonomous purchasing, information available anytime, multiple contact options, etc.
• Technology enables cost savings, greater efficiency, and new methods, which positively impacts competitiveness.

But most importantly, this journey has already begun; there is no turning back, and it will likely intensify on a global scale.

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ICT in Business Today

In 2012, 96% of Spanish companies had internet access. By 2014, nearly 60% of SMEs were using an ERP system. And in 2015, all invoices to public administrations began to be issued electronically. Today, any organization is considering opening an online store and providing smartphones to employees—if they haven’t already.

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The Digital Transformation Ahead

Digital transformation is changing the way competition works worldwide, posing a major challenge for our business ecosystem. This is not only about cost reductions but also about entirely new ways of doing things. Today, a group of entrepreneurs without a single physical location is disrupting the entire hotel industry, the most-followed media outlet creates no content, and the world’s largest transport company owns no vehicles.

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How to Promote ICT in SMEs

A significant educational effort is being made to highlight the importance of adopting ICT in an ever-evolving market. But it shouldn’t stop at theory and reasons; we must focus on real proposals and practical examples. The changes we’re experiencing are not a fad—they are comparable to the rise of mechanics in 18th-century industry or electricity in 19th-century organizations.

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Providing Security

Building trust is key. The progress made in online payment security must extend to cloud computing, cybersecurity, and the Internet of Things. But how?

1. Leadership by example: leading companies and public administrations must pioneer technology adoption and share its benefits.
2. Education: both formal training and knowledge dissemination.
3. Decisive change: half-hearted transitions pose greater risks. Nobody expects an overnight transformation, but companies should tackle small milestones and projects with the same commitment as core business priorities.

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Support for Implementation

Another challenge for SMEs is the effort required to adopt ICT. The slow pace of change often stems from uncertainty and resource limitations rather than lack of interest or need. Companies want cutting-edge websites, advanced management software, and connected mobile devices—but often see investment as a risk.

That’s why public administrations play a key role in supporting adoption through:

• Investment aid
• Credits and financing
• Guidance and mentoring
• Free training
• Project development support
• Opportunities for inter-company collaboration
• Awareness programs
• Grants and subsidies

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A Shared Responsibility

Finally, we must learn from leading countries about commitment and involvement. These changes are difficult, cause disruptions, and create uncertainty. But the biggest risk is not changing at all.

We must recognize the need for collaboration at every level—among administrations, associations, foundations, companies—and within each organization, with clear leadership and support from top to bottom. Coordinated activities and mutual support have proven to be the most effective way to accelerate change, improve competitiveness, and generate greater wealth.