The recent socio-health crisis has highlighted, among other things, the importance of eCommerce, which has allowed many businesses to weather the storm and continue operating.

In this context, where a significant portion of sales occurs online, it is important to make the most of your online store. Here are some tips to help achieve that:

Connect Your eCommerce to Your ERP

Centralized management, with a single data source and unified business logic, is more agile, secure, and efficient. It makes little sense to have two separate applications when their goal is the same, which is why connecting them is essential at a minimum. Ideally, having a fully integrated online store is a key factor for success.

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Stand Out from Your Competition

It’s crucial to capture customers’ attention. Simply making your online store easy to find isn’t enough—you need to convince them that you are the best choice. Create a unique value proposition that highlights your strengths and differentiates you from other companies: whether through price, service, or product. Identify your ideal audience and offer exactly what they are looking for.

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Communication Is Essential

SEO work is vital to generate quality traffic, which is the best way to reach consumers ready to buy your products. This requires consistent effort over time, but it forms the foundation for everything else: optimize keywords, descriptions, semantic richness, page load speed, and other essential SEO factors before tackling online advertising, remarketing, or social media campaigns.

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Focus on eCommerce Design

Your design should attract visitors and make them feel comfortable navigating the store, but above all, it should provide a high-quality user experience. Ensure that all text is easy to read, contact options are clear, trust badges are visible, the checkout process is simple, images are displayed correctly, and that everything works perfectly across all devices.

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Content Is King

It’s important to dedicate time and care to your content. A professionally created image tailored to its specific purpose is far better than a generic stock image. Likewise, pay attention to product descriptions and instructions related to the sales process (purchase, return, payment, etc.). Maintaining a blog with news, guides, and supplementary content for your services also helps with SEO. Additionally, a calendar of launches, promotions, and offers can encourage purchases throughout the year.